A designer just knows what users want

Myth: "A designer just knows what users want."

Jan 30, 2025

Reality

If designers could instinctively know what users want, we’d all be running billion-dollar startups, predicting trends before they happen, and maybe even reading minds. But the truth? Design isn’t magic—it’s research, testing, and iteration.

Example

Let’s say you’re designing a healthcare app for online consultations. You think, "Users love clean, minimal interfaces! Let’s keep it sleek—fewer buttons, no distractions!" You launch it, feeling proud.

Then reality hits.

  • Grandma calls tech support because she can’t find the “Book Appointment” button—it’s too subtle.

  • Your dad rage-taps the wrong icon five times because the navigation isn’t clear.

  • Busy professionals abandon the app because they don’t have time to hunt for essential features.

Turns out, users didn’t need a minimalist masterpiece—they needed bigger buttons, clearer navigation, and guided steps.

Lesson Learned

Design isn’t about what you think works—it’s about what actually works for users. The best designers don’t assume; they listen, test, and adapt. Because at the end of the day, users don’t care how “clean” your UI is—they just want to get things done without frustration.